WATTBA Live · Nov 6–7, 2026
The Business. The Woman. The Whole Life.
2 days in Florida. 7–9 figure speakers. And a room filled with badass women as batshit crazy about their big ass dreams as you are.
Maybe you're the kind of woman who doesn't need another Zoom link.
Maybe you just need to get on a plane.
Maybe... you just need to get in the fucking room.
I know. You've always been told you're too much, you want too much, you're asking for too much.... blah blah blah... FUCK all of that.
WATTBA LIVE will be a room filled with women who want BIG lives - and here, we're unapologetic about it.
Some women will be building their first six figures, some already making millions.
Different stages and levels? Yes.
But SAME EXACT HUNGER, BABY.
Nobody here needs you to make your dream more digestible, justify why you want fuck you money, or act grateful by pretending you don't want more.
You're different than the rest of them. They don't understand you. And finally, you will be in a room where that's embraced and celebrated instead of toned down. And the real deal?
YOU CAN BE GRATEFUL AND STILL WANT THE WHOLE FUCKING THING — and THAT is what you'll realize at WATTBA live. You were never too much - they were just never enough.
I could've tried to put 500 or 1,000 women in this room. And financially that might have made a ton of sense. But I didn't want to.
And even with the sizing of this event, I've invested nearly $100,000 in bringing in the most qualified speakers in this room to you.
Normally, when you see that level of investment in a speaker lineup (and the caliber of speakers) you're seeing them from the back of an arena with 500-1,000+ people.... Not here.
WATTBA LIVE is capped at 130 women on purpose to give you an intimate experience you've never had before - and one I always LOOKED for.
I don't want you flying to Florida to become another face in a crowd where you awkwardly stand in the corner in between sessions. I want you to actually feel like you're in the room and you BELONG.
I want Friday night by the pool after the included cocktail party to feel like you're hanging out with the women you just spent the entire day learning and GROWING with - not attending a networking event with 2,000 name tags and small talk.
My goal for you is to leave WATTBA thinking “I can't believe she had speakers of THAT nature in THIS room” and you have an experience that's unlike anything you've experienced in your lifetime.
You're THAT bitch. You deserve it. And I can't wait to give you an experience you've never seen before... EVER. Because women like you deserve it.
I know you, you bad bitch.
You've already built a life a past version of you would lose her MIND over. You're impressive. You're capable. And YOU ARE grateful for how far you've come.
But you also know that YOU'RE NOWHERE NEAR DONE.
You want the REAL wealth. Six-figure cash months MINIMUM. You want the visibility. You want people knowing your name before you've introduced yourself. You want dream clients and to become the woman they can't stop paying or paying attention to.
And you don't just want the business. You want the fucking LIFE.
The freedom to sleep in on a Tuesday just because you want to binge Love is Blind.
The freedom to take your kiddo to Disney whenever he wants.
The life that feels like BLISS and the mornings where you wake up and think: What A Fucking Time To Be Alive.
So what's the missing piece? Another funnel hacker bro? Another 32 step email sequence? A sexier blazer? Red lipstick? High level messaging?
No.
I'm not going to tell you strategy doesn't matter. Sales, marketing, disruptive branding, scaling to millions - you need to know how women who've built extraordinary companies actually did that shit.
But over the years - I've watched countless women collect strategy after strategy and still not be able to fucking do the thing.
This is why WATTBA is built around two things:
THE HOW. and THE WHO.
2 DAYS. 2 CONVERSATIONS. AND ONE VERY DIFFERENT BAD BITCH LEAVING FLORIDA.
Friday is The HOW and we're not fucking around.
In-depth keynotes on sales, marketing, disruptive branding, and scaling to millions from women who've actually built it. Not vague inspiration or theory bullshit and definitely not a keynote that feels amazing for 45 minutes and gives you nothing to do Monday morning.
Also plan for interactive workshops to begin implementing and taking action immediately.
End the night with cocktails + mocktails by the pool, a Florida sunset, 130 ambitious women.
No Zoom breakout rooms. Only real deal convos with women barefoot at the pool at 7:13PM and no, you won't need a jacket.
MAKE IT REAL.
Day One was the HOW. Day Two is the WHO.
Because if all you needed was to know more, you'd be rich already.
Through more powerful keynotes and conversations, we go after the shit UNDER the strategy: fear, limiting beliefs, doubt, permission, playing small, needing everyone to like you.
You'll decide you're done playing with anything less than your absolute top potential.
SHE runs the game now, bitch. And she's about to be RICH.
MAKE IT YOURS.
You're not flying home with a notebook full of shit you'll never look at again. I've done that shit way too many times. You'll leave knowing exactly what you're building next, HOW to do it, what you're no longer tolerating from yourself, and who you need to become to execute the fucking thing.
You all already know I'd put no one but the best of the best on my stage.
ALL of these speakers were hand chosen because they've built extraordinary businesses, brands and wealth—and actually walked the walk.
Speakers
@annemahlum
FROM HER LAST $175K TO A $98.4 MILLION EXIT.
Anne Mahlum is a 9-figure entrepreneur, investor, and one of the boldest female founders in business. After putting her last $175,000 into [solidcore], she scaled the company into a category-defining fitness empire—ultimately exiting in a deal that paid her $98.4 million.
Today, with over $100,000,000 net worth, Anne is known for making massive bets, building extraordinary wealth, and never letting FEAR run her show. She's bringing the real, unfiltered story of what it takes to build something wildly above average—and become the woman capable of holding it—to the What a Time to Be Alive LIVE stage.
"If you're striving for the highest form of greatness and impact, you have to accept there is a pool of criticism that inherently comes with that. There are really only two options as to what to do with it: use it as fuel, or ignore it." — Anne Mahlum
@yourbizcoachdemi
Demi is an entrepreneur, business strategist, brand architect, and the woman behind Your Biz Coach Demi—known for her no-bullshit approach to helping ambitious women turn bold brands into businesses that make HUGE money.
After building her business from the ground up and generating over $10 MILLION and maintaining 6 figure cash months for the last 50 months in a row, Demi knows what it takes to turn a big vision into a business that can actually hold it. No fluffy bullshit. No pretending. No waiting around for someone to tell you you're ready.
With a background in Business Marketing and Consumer Behaviour Psychology, Demi combines strategy with the kind of radical personal responsibility that doesn't let you hide behind your own excuses—and has spent years helping women sell, scale, and become the obvious choice in their industries.
At What a Time to Be Alive LIVE, Demi is bringing the strategy, the audacity, and the TRUTH about what it takes to make millions, build something that lasts, and stop treating your biggest fucking dreams like they're unrealistic.
@michellehartzman
Michelle Hartzman is an entrepreneur, business mentor, host of the Hart to Heart podcast, and creator of Everything Sells Everything®—her signature approach to building a business where your offers, messaging, content, and client experience work together to create consistent sales.
From $30,000 in debt and "WTF is my life?" to multi-millions and living her dream life with her husband, Michelle knows exactly what it takes to scale BIG businesses—and refuse to let "I can't" become part of her vocabulary.
After 10+ years in the game, Michelle has become known for helping women simplify the way they make money, build recurring revenue, and create businesses that support BIG fuckin' lives.
At What a Time to Be Alive LIVE, Michelle is bringing the conversation about making MORE money with less bullshit, doubling down on what already works, leaning all the way into who YOU really are, and building a business so damn good that everything sells everything.
@jessicamparr
Jess Parr is an entrepreneur, business mentor, speaker, and founder of the Nice Girl Funeral Movement.
After running her first company for nearly a decade and realizing that traditional definitions of success were costing her more than they were giving her, Jess rebuilt from the inside out—scaling from $0 to $1 MILLION in less than three years, with a newborn baby and ZERO excuses.
Today, she helps badass, 1% women stop performing, stop shrinking, bury the Nice Girl, and build businesses AND lives that are unapologetically their own. Her work challenges the conditioning that tells women to be likable, agreeable, realistic, and easy to digest. AKA: WATTBA CODED.
At What a Time to Be Alive LIVE, Jess is bringing the conversation about what happens when you FINALLY stop looking for permission—and become unavailable for anything less than the life you actually want.
@itscolleenkydd
Colleen Kydd is a 7-Figure entrepreneur, photographer, storyteller, and lifelong traveler who has built her LIFE around a willingness to bet on herself BEFORE knowing exactly how it would work out.
After leaving a career in corporate finance, Colleen spent two years traveling the world solo, figuring out who she was outside of the life she thought she was supposed to want. Her path also included losing all of her hair to alopecia in her twenties—an experience that challenged her identity and ultimately taught her the power of owning what makes you different instead of HIDING from it.
Colleen is the founder of Three Palms Media, a seven-figure real estate media company in Southwest Florida, where she leads a team of 15. But her story is bigger than the business she built. It's about choosing to change direction, starting before you feel ready, and trusting that what makes you different might be exactly what makes you powerful.
Her message is simple: own your story, trust what makes you different, and be bold enough to build a life that feels like yours. Because the universe favors the bold.
This will not be another business event you fly home from thinking “what did I learn again?”
You'll get on that plane so fucking excited about executing on your plan because you finally know you're the ONE who can do it this time - and you have the HOW and the WHO to do it.
And because I don't hate you, I'm not having you fly to some random hotel to sit under fluorescent lights in a sad conference room.
WATTBA LIVE happens at Longboat Key Club, on the water, in November, in fucking FLORIDA.
Wake up by the Gulf, grab your complimentary espresso drink before you come into the event, and spend the day expanding your business and your life. Make it a trip for YOU. Come early, stay late, bring 16 swimsuits and only wear 2.
Picture it: Friday morning, you walk in and see women you've followed online, women who flew in from all over the WORLD because they had the same thought you did—fuck it, I'm going. I'm the one. I CHOSE ME.
The lights go down. You put your phone away. And think: holy fuck, I'm actually here.
BECAUSE SOMETIMES, YOU'RE ONE PLANE RIDE AWAY FROM CHANGING YOUR ENTIRE FUCKING LIFE!!!!!
Your host
I'm a 7-figure CEO, wife to a sexy man, a French bulldog mom to two, and founder of What A Time To Be Alive. I started this business in January 2023 and made $500K my first year - all through strategies I'll teach you LIVE.
In 2026, I've generated over $1.2M cash, with $100K+ in monthly recurring revenue and $200K cash months.
But the most powerful strategy in the hands of a woman who doesn't trust herself, who needs constant permission, who won't fucking do it—it's just information. And that shit is useless. My whole philosophy is combining the two:
BECOME ALL OF WHO YOU ACTUALLY ARE AND GET REALLY FUCKING GOOD AT WHAT YOU DO.
That's why WATTBA is THE BUSINESS + THE WOMAN. I'm not interested in helping you become someone else to have your dream life—I want you to become so fucking YOU that the life you want finally has somewhere to land.
Proof
This is what happens when women stop trying to build their next level as their old self, with old strategies, and an old identity - you can have results like my clients.
Like my client J who went from $9K to $90K cash months in 12 months after owning every fucking part of who she was.... no sales calls.
Or like my client M who felt so small and stagnant for over a year and thinking she needed to look "high level" to make more money.... to breaking through her bullshit, having 30K cash days, and being up over 300% in her income in 2026.
Or S who was stuck at $10K months for years and only posting curated content she hated to making $50K months on repeat while finally saying the things she thought she'd get cancelled for.
Or like my client J who went from people pleasing prices to 3Xing her income in less than a year because she finally stopped trying to get people to "get it" and she only spoke to people who GOT IT.
So no - this isn't a conference. That word actually gives me the ick. This is a line in the sand (literally, it's on the beach LMAO) moment for you to change your life.
There's the woman who walks into Longboat Key. And there's the woman who leaves.
Same woman. Same personality. Same ambition. Just more...
BIGGER. BRAVER. BADDER. YOU.
Want to get even closer to some 7-8 Figure Bad Bitches? Join the LIMITED spots for VIP.
WATTBA VIP is not better seating and a swag bag full of useless shit you'll never use. This is proximity. VIP turns WATTBA into a four-day experience:
VIP THURSDAY | PHOTOSHOOT + DINNER
Professional hair + makeup and a mini photoshoot, then a private VIP dinner + mastermind with Maddie, Demi Jean, Michelle Hartzman + Jess Parr. Small intimate group.
FRIDAY + SATURDAY | THE FULL WATTBA LIVE EXPERIENCE
VIP SUNDAY | 11AM–3PM — THE BEACH MASTERMIND
Four hours on the beach integrating everything that cracked open over the weekend. Your business, your next moves, your identity, whatever else comes up.
VIP is intentionally SMALL and already more than 50% sold. Once we hit 75% sold, the price rises to $7,555.
IF YOU KNOW YOU WANT A SEAT AT THIS TABLE - this is an opportunity worth DYING for. LFG.
“But do I really fly to Florida for this?”
Yeah baddie that's kinda the point. The rooms that change your life usually aren't sitting inside your living room.
And I know you're busy. I know you have littles. I know life is hard. I know your husband needs you (you can bring him to the event too and have grandma watch the kids ;) )
But this is the reality.
You can watch another masterclass like you've been doing, save another Instagram post that you don't ever go look at again, or do what you always do. Tell yourself you'll go next time.
Next time doesn't come. Your life is now.
Or... you can fuck around and find out and book the flight and make a decision your future self gets to benefit from is dying for you to make. You and I both know there's a future version of you who's begging you to say yes to yourself because you're always spending so much time pouring into everyone else... aren't you? #EldestDaughterVibes
$997 GETS YOU INTO THE ROOM. THE PLANE GETS YOU TO FLORIDA.
But what happens after because you decided to go? That's the part you can't put a fucking price on.
Two ways to get in the room
Use code WATTBA for $500 off at checkout
Price rising to $7,555 at 75% sold out
Perfect. Come anyway. That's exactly why we're capping this at 130 women instead of 1,000. Talk to the woman next to you, go to the pool hour, say hi. You don't need to arrive knowing everyone - you're just supposed to leave knowing someone.
And who knows... maybe your next business partner, best friend, or new connection is coming, waiting to meet you. ;)
Women who actually want the real deal, no BS truth about what it takes to grow something amazing and break through your own shit. You will THRIVE in this room if you know the biggest thing holding you back isn't a strategy - it's the stories you're telling yourself. You need to want to be very rich. Like delusionally rich. You just KNOW you're meant to be the next big thing in your industry, and you're ready to step into exactly who the fuck you need to be to get there.
No. The mentality is the qualifier, not a revenue number.
The closest airport is SRQ (Sarasota) at about a 25 minute drive. Another major airport is TPA (Tampa) for about a 60 minute drive.
Yes and you should - the hotel is so nice and right on the water. We have a room block with extremely discounted rates - but they are first come, first serve and we are going to sell out of rooms before tickets are finished being sold. If you know you're coming, I HIGHLY recommend buying a ticket ASAP to get a room. The link will be in your checkout email so you can book to ensure you get a room.
Yes. Come anyway. Seriously - see “But what if I don't know anyone?” above. You don't need to arrive knowing everyone. You're supposed to leave knowing people.
To keep the event a lil more intimate, we cap out at 130 people. Once we sell out, we are sold out!
VIP is the full extended WATTBA Live experience. Thursday starts with professional hair + makeup and a mini photoshoot, followed by our intimate VIP dinner + mastermind with Maddie, Demi, Michelle & Jess. Then after WATTBA LIVE, VIP comes back together Sunday from 11–3 for an intimate four-hour beach mastermind with Maddie to integrate everything, go deeper into your business and decide exactly what happens next.
Wear whatever makes you feel like the baddest version of yourself. We'll send full event details + any dress guidance to ticket holders before WATTBA. And VIP girls: we'll send everything you need for Thursday's photoshoot separately.
We will miss you baby!!!! Tickets are non-refundable.
✦ ✦ ✦
You could stay home. Until November 6 rolls around and you open Instagram - Anne Mahlum is on stage speaking about her 98 million dollar exit, the room is filled with JOY, someone's holding a WATTBA cocktail by the pool, and your Instagram friend is there taking pics with a new bestie she just met.
Fuck. I KNEW I SHOULD'VE GONE.
Or—you could be in the picture.
November 6–7, 2026. Longboat Key, Florida. 130 women. Two days. The HOW. The WHO.
SAME WOMAN. BIGGER FUCKING EVERYTHING.
